Case Study
A small company making high-quality chocolate, run by an artisan chocolatier and his wife, wanted to start selling internationally.
OBJECTIVES
To enable the wife, who had high-level sales and marketing qualifications, to sell in a foreign language
To prepare marketing materials for foreign prospects
To describe the innovative products
To explain the sourcing and production processes
To promote the healthy benefits of chocolate based on a scientific research collaboration
KEY ELEMENTS OF THE COURSE
Learning to describe the production process on-site in real-time
Collaborative drafting of publicity integrating intercultural perspectives
Simulations and role plays of negotiations and manning a trade fair stand
Presenting highly innovative products including moulds for children and unusual recipes
OUTCOMES
“HIGH VISIBILITY CONTRACT WON WITH AIRLINE
SUCCESSFUL TRADE FAIRS IN CANADA AND NEW YORK
CHOCOLATE MUSEUM CREATED
PRODUCTS PLACED IN AIRPORTS”