Case Study
An Italian sales executive with no experience of English at all started working for the subsidiary of an American irrigation specialist in southern Italy where tomatoes are the predominant crop and needed to report back to the parent company.
OBJECTIVES
To explain the situation in his area week by week as the weather and sales levels changed
To understand the company president’s strong Texan accent
To complete forms to be used for the company database with local information
To use numbers accurately
KEY ELEMENTS OF THE COURSE
Practising numbers using the product reference codes
Completing the company forms with weather, crop and water provenance information
Listening comprehension of Texan accents
Describing the region to his American colleagues during social events
OUTCOMES
“SUCCESSFUL COMMUNICATION WITH TEXAN CEO
ACHIEVED TARGETS
ABLE TO HAVE TECHNICAL DISCUSSIONS WITH USA”